What Tesco's and what it has become as part of the new digital age!!!

The history of Tesco’s is very extensive and dates all the way to 1919 with Jack Cohen since then Tesco has been very successful within UK.

         

  Tesco has continued to grow since its birth it has opened its own petrol stations, launched its own customer club card and been named Britain’s largest retailer. With all of these successes under Tesco’s belt it was only right that in 2000 they created their online store, Tesco’s online. They later became the first company to launch their non-food delivery service; instead they began delivering goods such as sofa’s and fridges. I think this was revolutionary for the company and enable them  expand their business by providing more from their customers  other than just food .Tesco  has given the company a larger customer base and allows them to sell the whole range that the store has to offer which is not always possible in their physical stores around the country.  The company realised that buy going digital that would be making history by becoming the first supermarket in the UK to begin selling their products and more online. Since they changed the status of their business to strictly in store to now the World Wide Web they have been able to set themselves apart from other supermarket retailers and allowed themselves to slip into another bracket with retailers such as Argos and Amazon. By providing a service full of over 8000 items it is evident that Tesco has filled a gap in the market by becoming digital for all its customers. Subsequently with the change in the business trading options this has paved the way for Tesco to gain much more profits than it has done in the past.