How does Tesco Promote itself?

Tesco has been very clever in its respect to how it promotes itself, they have thought of a method which everyone wins. Thy use their own products to promote themselves this costs next to nothing for the company and allows them to retain most of their profits. They use their famous Clubcard as a way to promote themselves to all their cardholders, majority of who are regular Tesco shoppers. They have a large data base with phone numbers and email address of the card holders which they also tap into to reach and promote themselves to all their customers.

They also have Blinkbox which is the Tesco’s version of a Video on Demand service. The service is also a vital way in which Tesco can promote its self. Tesco own the company and can therefore promote the online site (Tesco Direct/ Online) anytime and don’t have to pay a large lump sum which they would do if the company was owned by someone else.