Do Tesco have competitors?

Tesco have expanded their business to the extent where they are not only in competition with other supermarket retailers such as Asda and Sainsbury’s but they are now in direct completion with companies such as Argos and Amazon. This is a major step for the company which was once just a grocery store. I feel as though Tesco’s have actually come into their own and managed keep up by providing the online site as well as banking, insurance and a mobile supplier. All the services that Tesco’s now provide for their customers makes them a store most people in the UK can’t avoid. 

Customer Feedback, How does Tesco's do it?

 It is really important for big companies like Tesco’s to get feedback from its customers. It’s a good way for them to find out what they are doing right and should continue with and what they are doing wrong and what they need to improve on. The saying, ‘The customer is king’, really does come into play when  to feedback, even if the feedback its negative the company really need to listen and take on bored what people really think about their business. Feedback allows the company to then make improvements within their service to suit different customers’ needs and wants something which all businesses should strive towards.

 In Tesco’s the way they chose to gather customer feedback comes in the form of mainly surveys and questionnaires. The majority of the time these are played out online, this is an excellent way for a company like Tesco’s to collect data from their customers. Online surveys and questionnaires are cheap and easy to set up, they are also quick for customers to complete which is an added bonus. This method of data collect can also allow customers to be anonymous and they are able expose all their thoughts without revealing their identity, which is definitely ideal for some customers. Online questionnaires and surveys allows customers to experience choice it is not compulsory for any customer to take part in so they have the decided if they want to or not.

How does Tesco Promote itself?

Tesco has been very clever in its respect to how it promotes itself, they have thought of a method which everyone wins. Thy use their own products to promote themselves this costs next to nothing for the company and allows them to retain most of their profits. They use their famous Clubcard as a way to promote themselves to all their cardholders, majority of who are regular Tesco shoppers. They have a large data base with phone numbers and email address of the card holders which they also tap into to reach and promote themselves to all their customers.

They also have Blinkbox which is the Tesco’s version of a Video on Demand service. The service is also a vital way in which Tesco can promote its self. Tesco own the company and can therefore promote the online site (Tesco Direct/ Online) anytime and don’t have to pay a large lump sum which they would do if the company was owned by someone else.   

What Tesco's and what it has become as part of the new digital age!!!

The history of Tesco’s is very extensive and dates all the way to 1919 with Jack Cohen since then Tesco has been very successful within UK.

         

  Tesco has continued to grow since its birth it has opened its own petrol stations, launched its own customer club card and been named Britain’s largest retailer. With all of these successes under Tesco’s belt it was only right that in 2000 they created their online store, Tesco’s online. They later became the first company to launch their non-food delivery service; instead they began delivering goods such as sofa’s and fridges. I think this was revolutionary for the company and enable them  expand their business by providing more from their customers  other than just food .Tesco  has given the company a larger customer base and allows them to sell the whole range that the store has to offer which is not always possible in their physical stores around the country.  The company realised that buy going digital that would be making history by becoming the first supermarket in the UK to begin selling their products and more online. Since they changed the status of their business to strictly in store to now the World Wide Web they have been able to set themselves apart from other supermarket retailers and allowed themselves to slip into another bracket with retailers such as Argos and Amazon. By providing a service full of over 8000 items it is evident that Tesco has filled a gap in the market by becoming digital for all its customers. Subsequently with the change in the business trading options this has paved the way for Tesco to gain much more profits than it has done in the past.