Customer Feedback, How does Tesco's do it?

 It is really important for big companies like Tesco’s to get feedback from its customers. It’s a good way for them to find out what they are doing right and should continue with and what they are doing wrong and what they need to improve on. The saying, ‘The customer is king’, really does come into play when  to feedback, even if the feedback its negative the company really need to listen and take on bored what people really think about their business. Feedback allows the company to then make improvements within their service to suit different customers’ needs and wants something which all businesses should strive towards.

 In Tesco’s the way they chose to gather customer feedback comes in the form of mainly surveys and questionnaires. The majority of the time these are played out online, this is an excellent way for a company like Tesco’s to collect data from their customers. Online surveys and questionnaires are cheap and easy to set up, they are also quick for customers to complete which is an added bonus. This method of data collect can also allow customers to be anonymous and they are able expose all their thoughts without revealing their identity, which is definitely ideal for some customers. Online questionnaires and surveys allows customers to experience choice it is not compulsory for any customer to take part in so they have the decided if they want to or not.